Who is Alex des Forges?
In spite of the French name ( whose origins stem from the late 1640’s when French Huguenots escaped persecution by emigrating to the UK ), I am a British born 30 something, enjoying exploring as much of the world’s offerings as possible… what an honour to explore this earth!
Based in the lovely lively UK city of Bristol, I have been working in the web and interactive arena for the last 10 years, after completing a degree in Graphic Design ( 2:1 ) back in 2004.
From early 2012 I worked at Ents24 Ltd, the UK’s largest live entertainment listings site, serving millions of visitors per year.
In April 2017, I commence a new journey at Booking.com in Amsterdam… let’s see how it goes!
Main work skills
– User centered interactive design
– Usability research and testing
– Designing, implementing and analyzing AB Tests
– Adobe Design Suite
– CSS, SASS & HTML
– Working on large PHP based Github source controlled sites
– Project planning & management
– Creating ideas to mockups to visual design to briefing developers
– Copywriting and editing
– Occasional Print Design
What motivates you?
Work wise, I am motivated by the goal of delighting users by creating simple, engaging experiences whilst increasing conversion rates and therefore aligning the needs of both user and business.
Career highlight so far?
I was the UX Design lead from concept to testing on Ents24’s new app, GigAlert. The app was featured on the front page of the Apple app store as a ‘best new app’, which was elating to see.
Working for a company who promote a product or service I believe in is something I always strive for.
Outside of ‘work’ time?
Outside of design-ux-y stuff, I particularly enjoy getting out into nature, dramatic scenery, extreme-ish sports, live music, recorded music ( particularly prog / psychedelic / electronic ), urban exploring, yoga, weights, attempting to keep fit, travels and things like discovering hidden gems in offbeat locations. I play drums and occasionally perform live in an audio-visual project called Block.